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DIY Logo: Learning From the Previous Logo Fails

Logos are tricky, and they can either make or break your business. Many businesses utilize logo as a form of showing professionalism, for branding, and catching their customers’ attention. While it is true that there are many famous brands with a unique logo, we’ll be dealing with the top logo fails in this article. Find out about what was wrong with these known logos, and avoid committing the same mistakes because you may get the attention you are looking for but for the wrong reasons or reversed outcome.

Who would forget about the entire country of Iran threatening to boycott the 2012 Summer Olympic games because they thought the logo spelled “ZION” which also relates to a Jewish holy state. Before publishing your logo, you have to test it with an audience to avoid unintended political connotations. We may have lived in a bloody world at one point or another basing on our history, but the Sherwin Williams color your world logo is seemingly a picture of war and violence, making it a logo epic fail if a new company adopts the same logo. This logo has been existing since 1905 and it is a sign of cutting-edge surrealism, remaining a classic symbol for generations, but a new company adopting this logo may appear to be offensive. It is better to look for something that’s cutting edge today, and probably become a classic tomorrow. Cartoon logos can be very effective in promoting a product or service, but that’s not the case with the Pepsi “bloat” logo, which reminded soda drinkers that sugary sodas are not good for the health. But we are sure that Pepsi did not mean to remind people of the effects their soda could have on consumers’ body, but they accidentally create a “bloat” logo in 2009 that looks like a bloated person wearing a shirt that’s too small for his belly because of too much soda consumption. It is best to have your logo tested and reviewed by different focus groups so you can assess its possible impact on consumers, most especially your target audience.

In 2010, Gap, a famous clothing company, changed their classic logo that was a huge mistake on their part. In 2010, Gap changed the classy Spire Regular typeface designed by Anne Pomeroy into Helvetica for an attempt to emulate the success of its competitor, but the typeface and little gradient square did not appeal to fashion designers and critics as it appears like a printed blurry JPEG and called it a logo. Gap learned from their mistake and returned to their classic logo without looking back. If your business has not something to do with motorcycles, silver jewelry, tattoos or body piercing, get away with the black metal effect.

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