Useful Tips to Create the Most Effective Security Logo
People from the Edelman Trust Barometer have recently discovered that over the past years, there is one common thing that business companies is having troubles establishing, and that is trust. Security companies from around the world seem to be concerned about this data, most especially that they are banking upon the trust from their clients. However, this should not be something that will bring you down. With this in mind, it is crucial that you exude trustworthiness to both your current clients and potential clients alike, and one example would be improving your logo design. When trust is something that you want to be evident in your security company, you can start with your logo design so that you are headed to the right direction.
The first thing that you have to consider is your font.
When you have a logo that is of high quality, there is no doubt that you will have a certain appeal to potential clients. The font of your company logo is telling enough of what kind of company you want other people to see you.
Modern font has been the go-to font among the logos of companies that depend on the trust of their clients such as financial companies, security firms, and so on. Modern fonts just look good, most especially that they come with both thin and thick strokes. When you use these fonts, you are implying to your clients that you are in control of the whole thing and that they can put their trust in you to do whatever it is that can cater to your security needs.
Additionally, modern fonts are just in between the old fonts and the new fonts. If they are not that new, then you do not give off a feeling that you are lacking in experience; on the other hand, if they are not that old, then you are also implying that you are still in touch with what is recent.
Look for colors that best fit your security company logo
In the same manner as your fonts, the colors that you choose for your logo design will say a lot about the trust that you want the clients to put into your company. Your choice of colors will have a lot to say about how you want other people to be choosing your security company. If you want your clients to see that your company is very well in charge of things, then you should be picking the following colors: blues, gray, as well as black. Blue has been the color choice among security companies that want to exude a certain authority about their company. A great number of electronic vendors also make use of this color in their logo. For instance, if you take a look at Zions Security, they are not shy with using the color blue in their company, both in their logo as well as the website.